by Dan Idhenga | Mar 15, 2020 | Blog, Dan Idhenga
One of the most important things to take into account when marketing your product is what type of marketing is called for in a given situation. After all, marketing is all about messaging, and you don’t want to send mixed messages or, worse, the wrong message. It is...
by Dan Idhenga | Feb 14, 2020 | Blog, Dan Idhenga
The world of B2B marketing has always been one of the more challenging to navigate. On the one hand, the consumer base to whom you are selling your products or services often has more income and capital to spend their money on than other types of clients. On the other...
by Dan Idhenga | Jan 16, 2020 | Uncategorized
The bond of trust between a company and its customers is crucial. Like any high importance relationship, it takes time and regular maintenance to build. Today, social media is one of the main ways businesses are seeking to build trust between themselves and consumers...
by Dan Idhenga | Dec 18, 2019 | Uncategorized
If you are thinking of starting a startup company, one of the biggest stumbling blocks can be the question of how you are going to secure the necessary cash flow to get started. You know that you need to spend money to make money, but unfortunately, knowing something...
by Dan Idhenga | Dec 12, 2019 | Uncategorized
It is fair to say that there are few principles that are more deeply embedded within the overarching ethos and ideology of business and capitalism than growth. The nature and consequences of growth-centric thinking have been much discussed over the centuries, but for...
