Distinguishing Between Content Marketing and Product Marketing

by Dan Idhenga | Mar 15, 2020 | Blog, Dan Idhenga

One of the most important things to take into account when marketing your product is what type of marketing is called for in a given situation. After all, marketing is all about messaging, and you don’t want to send mixed messages or, worse, the wrong message. It is...

B2B Content Marketing Strategy Best Practices

by Dan Idhenga | Feb 14, 2020 | Blog, Dan Idhenga

The world of B2B marketing has always been one of the more challenging to navigate. On the one hand, the consumer base to whom you are selling your products or services often has more income and capital to spend their money on than other types of clients. On the other...