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B2B Content Marketing Strategy Best Practices

The world of B2B marketing has always been one of the more challenging to navigate. On the one hand, the consumer base to whom you are selling your products or services often has more income and capital to spend their money on than other types of clients. On the other...

Tips for a Steady Startup Cash Flow

If you are thinking of starting a startup company, one of the biggest stumbling blocks can be the question of how you are going to secure the necessary cash flow to get started. You know that you need to spend money to make money, but unfortunately, knowing something...

Strategies for Business Growth

It is fair to say that there are few principles that are more deeply embedded within the overarching ethos and ideology of business and capitalism than growth. The nature and consequences of growth-centric thinking have been much discussed over the centuries, but for...

How Automation Can Help Small Businesses

When you are a small business, you need every little advantage you can get. You’re placed in a David versus Goliath battle against the mighty conglomerates. You need to find some way to remain competitive to avoid the seemingly unavoidable fate of being bought out and...