by Dan Idhenga | May 15, 2020 | Blog, Dan Idhenga
As the saying goes, Knowledge is Power – but for whom? In the business world, the answer is for both consumers and customers alike. On the consumer side of things, it can help them to have a clearer idea as to the products and services offered and whether or not they...
by Dan Idhenga | Apr 15, 2020 | Blog, Dan Idhenga
If you have ever found yourself in the position of having to sell a company on the concept of business development, chances are you have been asked one question in particular: “What is business development?” Part of the reason why this question can be hard to answer...
by Dan Idhenga | Mar 15, 2020 | Blog, Dan Idhenga
One of the most important things to take into account when marketing your product is what type of marketing is called for in a given situation. After all, marketing is all about messaging, and you don’t want to send mixed messages or, worse, the wrong message. It is...
by Dan Idhenga | Feb 14, 2020 | Blog, Dan Idhenga
The world of B2B marketing has always been one of the more challenging to navigate. On the one hand, the consumer base to whom you are selling your products or services often has more income and capital to spend their money on than other types of clients. On the other...
by Dan Idhenga | Jan 16, 2020 | Uncategorized
The bond of trust between a company and its customers is crucial. Like any high importance relationship, it takes time and regular maintenance to build. Today, social media is one of the main ways businesses are seeking to build trust between themselves and consumers...
