by Dan Idhenga | Feb 14, 2020 | Blog, Dan Idhenga
The world of B2B marketing has always been one of the more challenging to navigate. On the one hand, the consumer base to whom you are selling your products or services often has more income and capital to spend their money on than other types of clients. On the other...
by Dan Idhenga | Jan 16, 2020 | Uncategorized
The bond of trust between a company and its customers is crucial. Like any high importance relationship, it takes time and regular maintenance to build. Today, social media is one of the main ways businesses are seeking to build trust between themselves and consumers...
by Dan Idhenga | Dec 18, 2019 | Uncategorized
If you are thinking of starting a startup company, one of the biggest stumbling blocks can be the question of how you are going to secure the necessary cash flow to get started. You know that you need to spend money to make money, but unfortunately, knowing something...
by Dan Idhenga | Dec 12, 2019 | Uncategorized
It is fair to say that there are few principles that are more deeply embedded within the overarching ethos and ideology of business and capitalism than growth. The nature and consequences of growth-centric thinking have been much discussed over the centuries, but for...
by Dan Idhenga | Oct 16, 2019 | Uncategorized
When you are a small business, you need every little advantage you can get. You’re placed in a David versus Goliath battle against the mighty conglomerates. You need to find some way to remain competitive to avoid the seemingly unavoidable fate of being bought out and...
